SUSAN FULLAM
SUMMARY OF QUALIFICATIONS
• Multi-disciplined marketing/communications professional
• Efficient, creative project manager with budget sensitivity
• Expert in production and printing processes, art direction and graphic design
• Experienced staff director
• Hands-on consumer research director
• Achieved positions of increasing responsibility and staff
PROFESSIONAL EXPERIENCE
Temple University—Institute on Disabilities, Philadelphia, PA
Dissemination Coordinator-1/05—present
Direct the development, writing, design, production and dissemination of all Institute materials—media include print, web, video, digital presentations
• Direct the development and design of a new marketing/information campaign.
• Direct the redesign of the Institute web site, including layout, writing and code development.
• Lead development committee-Working with College of Education Director of Development to identify potential donors and funds and to develop appropriate materials for dissemination.
• Art direct and write semi-annual newsletter targeting consumers and potential donors.
• Write press releases/feature story for publication in University and external media.
• Design brand identity for each of the Institute’s 40 specific programs.
• Direct staff of five including graphic designer, web designer and IT expert.
TV Guide Publishing Group Matsonford Road, Radnor, PA
Director, Marketing Design Services—9/03-12/04
Manager, Cable Operations & Special Projects—4/99-9/03
• Directed the design and production of marketing material for all lines of business for
TV Guide Magazine targeting subscription acquisition and renewal retention for 8 million
subscribers and 1 million newsstand buyers.
Consumer Research Manager; Circulation Project Specialist 5/98-4/99
• Initiated, directed multi-level research projects to gauge consumer response to new
products.
• Developed a plan to incorporate consumer research into TV Guide’s business-planning strategy.
• Summarized in both written and oral reports, business implications of results and recommendations.
Sr. Specialist, Production Development 9/95-5/98
• Lead a multi-disciplined think-tank group to spearhead project issues throughout the company.
• Managed participation cable industry trade shows. Included booth design, set-up and storage, selection and coordination of booth talent and staff.
• Redesign workflow and systems-design of Ad Production department to accommodate a 20 percent workload i
CONFAB Allendale Road, King of Prussia, PA
Project/Production Administrator, Design Group 9/94-9/95
Project managed package and label design and advertising/marketing material for an in-house design group of a health care product manufacturer.
• Project managed new product launches.
• Managed staff of seven graphic designers/production artists.
• Point person for all staff, as well as external vendors in the US and Europe, to insure timely delivery of material, design perimeters and adherence to package/label design specifications.
Accomplishments
• Managed the redesign of the project database with more than 3,000 records.
• Designed and implemented workflow for production artists, designers and production editors in keeping with corporate deadlines/goals.
Shopper’s Guide (division of T/SF Communications Corp.) Pennsauken, NJ
Managing Editor: 9/86-5/94 Graphic Designer: 3/82-9/86
Compilation, editing and layout of all news content of: The South Jersey shopper’s Guide-A weekly publication with a circulation in excess of 500,000.
• Hired, trained and supervised editorial staff including free-lance writers and photographers.
• Interviewed advertisers, wrote and/or edited “advertorials.”
• Researched and implemented software for continued development of editorial functions.
• Worked in conjunction with the executive staff to develop innovative design and editorial features.
• Local news reporting including photography and writing.
Accomplishments
• Develop and implement advertorial program-Year-one revenue: $300,000.
• Develop series of additional “target” publications: design, page imposition, write/edit features.
Education
Rutgers, The State University: Camden College of Arts and Sciences, Camden, NJ
Bachelor of Arts, Graphic Design
Volunteer Organizations
Vice President Marketing & Public Relations:
Juvenile Diabetes Research Foundation, SJ Branch
Literacy Tutor: Literacy Volunteers of America
